In enterprise businesses’ complex and competitive landscape, a well-structured marketing department is pivotal for achieving sustainable growth and success. The sheer scale and diversity of operations in such...
Rahul Rungta
Funnel-Based Digital Marketing Teams: Nurturing the Customer Journey to Success
In the ever-evolving digital marketing realm, one organisational structure is gaining increasing prominence: the funnel-based model. This approach aligns teams along the various stages of the customer journey, fostering...
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The Centralised Digital Marketing Team: A Deep Dive into Structure, Benefits, and Challenges
In this comprehensive blog post, we’ll explore the centralised model’s intricacies, examine its advantages and disadvantages, and examine real-world examples and case studies to illustrate its effectiveness...
Decoding the Digital Marketing Team: Structure, Roles, and Strategies
In the dynamic landscape of modern business, where online presence reigns supreme, the digital marketing team has become an indispensable force driving brand awareness, customer engagement, and business growth. This...
The Role of a PPC Strategist: Job Description, KPIs, and Required Skill Set Explained
A PPC Strategist is crucial in maximizing PPC campaigns’ effectiveness and return on investment (ROI). This article will explore the job responsibilities, key performance indicators (KPIs), and the required skill...
The Role of a Google Search Ads Manager – Job Description, KPIs, and Required Skill Set
In the realm of digital marketing, a Google Search Ads Manager plays a significant role in designing and executing effective ad campaigns across the Google Search Network. This article aims to shed light on the myriad...
