Google’s search engine is constantly evolving. These changes, known as “algorithm updates,” can significantly impact what you see when searching online. While it might sound technical, understanding...
Rahul Rungta
Marketing Department Structure for Enterprise Businesses: A Blueprint for Success
In enterprise businesses’ complex and competitive landscape, a well-structured marketing department is pivotal for achieving sustainable growth and success. The sheer scale and diversity of operations in such...
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Funnel-Based Digital Marketing Teams: Nurturing the Customer Journey to Success
In the ever-evolving digital marketing realm, one organisational structure is gaining increasing prominence: the funnel-based model. This approach aligns teams along the various stages of the customer journey, fostering...
Decentralised Digital Marketing Teams: Empowering Agility and Responsiveness
Adaptability and responsiveness are paramount for success in today’s rapidly evolving business landscape. While the traditional, centralised marketing model offers certain advantages, it often struggles to keep...
The Centralised Digital Marketing Team: A Deep Dive into Structure, Benefits, and Challenges
In this comprehensive blog post, we’ll explore the centralised model’s intricacies, examine its advantages and disadvantages, and examine real-world examples and case studies to illustrate its effectiveness...
The Role of a PPC Strategist: Job Description, KPIs, and Required Skill Set Explained
A PPC Strategist is crucial in maximizing PPC campaigns’ effectiveness and return on investment (ROI). This article will explore the job responsibilities, key performance indicators (KPIs), and the required skill...
