Rahul RungtaThe experimental spirits of modern marketing vanguards have led to more innovation and more changes in the last 5 years than the last 5 decades in the field of marketing. Currently, each one of us is in the midst of a seismic shift- a seismic change taking place in the marketing niche.
Such a paradigm shift has become mandatory because even before we reach our buyers, even before we talk to the ultimate consumers, they come into the discussion armed with extreme erudition regarding the product— thanks to the access of content on several websites and social platforms. Here’s a concise survey reflecting how customers expect digital content for decision-making:
- Since 80%+ of consumers research online before making a purchase, more than 65% of the consumers are aware of the products which they wish to purchase and what channel would suit them ideally- online or offline. They have a fair idea for what they have to pay for. This makes the buying experience seamless.
- 85% of shoppers expect self-service access to the digital content. Users come to the website more informed. They’d come anyway, but a good website should make their jobs easier in making them find the digital content which would affect their buying decisions.
Now, without further delay, let’s hop on the train of the main segment, i.e., how digital marketing has helped in customer’s choice & acquisition of the customers:
1. Reading The Behavioral Pattern: Combination Of Psychology And Maths
To read the behavioral pattern of the customers, companies invest a lot of brains. They try to figure out their buying behaviors based on demographics, gratification window, browsed data, etc.
The blend of real-time analytics and digital marketing play perfect roles in reading the psychology. Since digital marketing is conducted online on several platforms, user-generated content is used for their own benefit. The trace of information is smartly evaluated by the online giants, drafted into the mathematical graphs, and the audience is targeted based on their likeability.
2. Greater Interaction: Better Appeasement
To reach the pinnacle of digital marketing, one can’t stay aloof from using social platforms. Social platforms like Facebook, Instagram, etc. make the customers feel that they are interacting with humans and not the machines. For online businesses, it is said that the point at which you enhance the interactivity is the point at which you convert.
To achieve the said, the organizations pick pandemic trends to make their points hit the cerebrums of customers. While the majority of the youth spend significant time on social dais, large and small scale industries can easily disseminate vital information and portfolios on these platforms. This not only gives global visibility to these organizations but also affects the user’s choice and decision-making potency.
3. Understand Your Audience: Audience Would Understand You
Do you remember how we made sharks by connecting the successive numbers in our childhood? Or how we subtracted three apples from the set of five to learn the concept of mathematical operations? And those beautiful hierarchical graphs to understand the food chain? Thanks to the graphic designers who made our childhoods informative in an easier, interesting, and learnable manner.
We are into adulthood and our life is no different from what it was during our childhood days. It is the world of data. We want to get access to infinite data and learn them in a jiffy of a second. Whom do we turn to? Of course, to those secret gems who made us what we are today-the content designers.
The best part about digital content is that it’s a dual-way highway. Just as the analytics can be used to understand the audience, the content can assist the audience to understand you.
4. Digital Marketing Elopes SEO
Amidst a massive population of 7 billion people, we all go through a phase where we battle the “identity crisis.” What do we do to confirm others that we occupy important dimensions of the earth?
Correspondingly, we cover all the requisites while building our portals, but do we really cover all the facets to stamp our existence, especially when we are neighbored by millions of competitors? It’s a big no and it can be achieved by digital marketing.
The user-generated content through digital marketing and SEO analytics can be effectively channeled to check the search history and modifications of the customers. This gives the companies an upper-hand in optimizing their sites.
Also, the majority of the buyers have a strong affinity towards optimized websites. Once they land on the website (whether via social media or triggered by the search query), it is the “mile marker number one” on the “customer’s experience highway.”
The Final Call
As the online business gains sudden traction, the only way to be a part of it is to flow in its course. Digital marketing has become one of the latest weapons of the tech-niche industry, and you’ll have to fire a shot to stay in the business.
Add comment