In enterprise businesses’ complex and competitive landscape, a well-structured marketing department is pivotal for achieving sustainable growth and success. The sheer scale and diversity of operations in such...
Category - Marketing Strategy
Rahul Rungta
Funnel-Based Digital Marketing Teams: Nurturing the Customer Journey to Success
In the ever-evolving digital marketing realm, one organisational structure is gaining increasing prominence: the funnel-based model. This approach aligns teams along the various stages of the customer journey, fostering...
Decentralised Digital Marketing Teams: Empowering Agility and Responsiveness
Adaptability and responsiveness are paramount for success in today’s rapidly evolving business landscape. While the traditional, centralised marketing model offers certain advantages, it often struggles to keep...
