Factors Driving The Evolution Of Digital Marketing In Today’s World

Digital Marketing refers to the procedure of marketing goods or services of any organization via Digital platform. The whole world is opting for digital devices and services recently, especially in the last 1–2 decades. With the rapid evolution of semiconductor-chipset and VLSI (Very large Scale Integration), electronic devices are getting smaller and cheaper so more and more consumers who are from the middle-class and have optimal incomes are getting access to it. This in turn is opening a new era of digitalization. In-fact nowadays most of the things are done digitally from banking to getting movie tickets, shopping, paying bills etc. So this provides an excellent opportunity for the marketing experts to switch to digital platforms rather than staying analogues.

So here are a few factors that will take digital marketing much forward in the upcoming times:-

1. Technology-AI & Chat-bots: For a customer in an emergency it can be a nightmare to wait for the customer care service officials in time of high traffic hours, but thanks to the technologies of Artificial Intelligence using which chatbots are being developed, these bots can easily reply to the basic repetitive questions. Bots are being used by high-end corporations who have a very large customer base to provide superior customer service. Customized bots are being developed based on certain platforms like Facebook, Whatsapp, and Telegram etc. The chatbots are getting more and more intelligent and optimized.

2. Storytelling: It is human nature that they find stories very interesting, so more and more organizations are trying to frame up interesting stories about their organization. Creating thought-provoking and meaningful contents can help to have long-lasting effects on the mind of viewers. So, well managed and designed contents therefore act as the interesting stories of your brand which entertain as well and gain the trust of your customers or potential customers. As social media is evolving from traffic generation portals to storytelling portals that the clients actually enjoy, we must also change our techniques to ensure maximum possible client engagement.

3. Growth Hacking: It is a very simple technique of finding some tricky ways to achieve your goals. In business, it is necessary to work hard as well as to invest knowledge and intelligence. The organizations who can think and deploy ideas faster than others will always rule the market. In the same way, growth-hacking is the technique to ensure continuous growth by using some techniques which are different to others.

4. Interactive Content: Many big and famous brands, especially the B2B ones, have relied on older techniques of PDF content to generate leads. Now the times of paper are getting outdated, now we see many web pages are employing the lead generations by their innovative technologies–experiences that are displayed through leadership content are much more captivating and visually amazing. In the coming days we will see more and more quizzes, polls and videos as a part of digital marketing strategies.

5. Mobile Digital Marketing: Mobile will remain as the top priority for marketers in the future. Use a good mobile strategy to connect closely with your clients; engagement via mobile phones may be in the form of websites that are very responsive to mobile device, applications, short messages etc. For example, the frequency of texts depends on the degree of necessity of a service in one’s life, the medical and health-cares will send more messages than the entertainment sectors.

6. Reviews: Organic traffic from SEO’s is still the best way of generating traffic for a digital service. There are several elements which are involved in rankings, the number of reviews plays a very important part. Google looks at reviews of your organization in most other sites like Google, Facebook, amazon etc. Google will only prioritize those businesses which are high ranking in their search engine.