Rahul RungtaBloggers are what they are because of their online presence. They cannot exist in isolation and must share their content with the rest of the world. One of the ways of meeting this goal is by increasing search traffic. However, the solution is not as easy as it sounds. It needs meticulous planning and efficiency to implement and carry out ethical link building or white hat link building, a strategy that will eventually help to drive traffic towards your site or blog.
So, what is ethical link building? It basically is a process of generating backlinks for your website . Backlinks can be derived from any content on the internet. They can be from videos, blogs, social shares, tweets, comments or even infographics. The more backlinks you have, the more valuable you become in the eyes of a search engine.
But, it is imperative to opt for ethical link building instead of indulging in an unscrupulous link generating spree. Here are some tips and tricks that can be used by bloggers to generate ethical links to their blogs.
Content Is (Still & Will Always Be) King
Always keep in mind that your content is the most important factor. If you feature high quality content on your website or blog, it will automatically attract backlinks. Devote time and effort to carve out attractive headlines and make your blogs conversational, completely avoiding the formal tone. To keep your content up-to-date, follow other blogs and trending topics. This will give you a fair idea about the details that must be included in your post. Perform a thorough keyword research to generate more keyword rich content, leading to more traffic from the search engines.
Reach Out To Bloggers
Social media is a very important medium for building new contacts. Start offering interesting posts, blogs or comments in online communities focused on your niche. This will provide relevant backlinks and help you to connect with interesting people.
Try To Link With Authority Sites
Try to get backlinks from top pages. Authority sites, for example, are content driven and reputed sites with multiple traffic channels. These sites can get you quality backlinks that will boost search engine rankings, help to improve traffic, have an impact on your website domain authority and in turn will help to improve your SERP.
Write Guest Posts For Others
Ethical link building depends heavily on making the right connections. So, go ahead and write guest posts for other blogs in your niche, and don’t forget to include your name and website link on it. Links in your social networking profiles will also help you to meet your target. Do not forget to request inbound links from your social circle, other blogs, trade associations or non-profits.
Avoid Keyword Stuffing
Although, the right keywords improve your link building capacity, avoid stuffing them with the same words and keywords.
Opt For Social Sharing
Interesting and captivating marketing content shared on a social media platform will certainly attract attention. Remember to include your links, and you might find potential leads easily. Indulge in common forums and discussions. Take the opportunity to post interesting content, comment on a blog, or invite people to share your post.
Use Testimonials
Ethical backlinks can start with testimonials. Websites will be glad to hear a few words about their services from you, as it makes them credible in front of customers. In return, it is a great opportunity to get a backlink from the site. Eventually, it will divert traffic to your site.
Try To Convert Your Mentions To Backlinks
A white hat link building strategy that always works is to convert your mentions to backlinks. If you find a site where a few positive words about you have been shared, contact its webmaster to simply convert that mention into a backlink.
Design a scholarship
If your budget permits, launch a scholarship program. It will garner a lot of interest from students, and it will easily help you in link building with .edu and .gov sites, which are considered authority sites.
Ethical link building is smart work. Therefore, try to refrain from buying links from others. Excessive link exchanges can put you in trouble. Watch out for the real opportunities and find out ethical means to reach a larger audience.
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